Remove Communications Remove Detroit Remove Revenue Remove Strategy
article thumbnail

Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It came from Detroit. You may be able to have a real revenue-generating opportunity.”. It offers a great example for associations to follow. It’s still going strong. And it didn’t come from Silicon Valley, either.