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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) In recent years, the struggle has become even more difficult.

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Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

But does the same hold true for exhibitions and their digital marketing efforts? That’s exactly what was examined as part of a recently released cross-industry research report called the Digital Playbook , which surveyed 480 exhibition and sponsorship decision-makers. Email is the go-to.