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Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. breaking news (77 percent). supporting facts (70 percent).

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

If your organization has enough members, conducting surveys can also generate timely data. Be sure that your surveys are designed to produce unbiased results to collect the best possible information. Communication. Readers will be fascinated by the chance to see how their opinions stack up to others’ answers.

Content 78
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Survey: Corporations Likely to Tackle Social Issues by Joining Coalitions

Associations Now

A new survey from the Public Affairs Council finds that companies are increasingly putting their clout into the political arena by speaking out on sometimes divisive political issues. That’s one key finding from a new survey by the Public Affairs Council (PAC), which queried 92 companies on the issue.

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Where Associations Are Succeeding. What improvements are you making to your conference content strategy?

Content 92
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How to Create an Association Crisis Response Plan

GrowthZone

The intent of crisis communications is to strategically restore and preserve an organization’s reputation. To begin your communication planning, start here: Build the team. Appoint the crisis communications lead person who is responsible for ensuring all tasks are completed. Create a plan of action for communications.

How To 97
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What is Public Affairs and Why It is Really Important

Arc 3 Communications

It combines strategies for government relations, communications, issues management and corporate citizenship. In public relations you may use some of the following strategies: Drafting Press Releases. Sending pitches to journalists. Reaching out to media contacts. Social media strategy Creating content. Launching PR campaigns.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Online communities enable you to: Learn more about your customers’ needs. Create better channels of communication that humanize your brand. As a consumer, how do you prefer to be communicated with?

Software 159