Communications Press Release Revenue Survey 
Higher Logic
DECEMBER 20, 2018
The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Create better channels of communication that humanize your brand.
CMA Solutions
SEPTEMBER 30, 2022
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) In recent years, the struggle has become even more difficult.
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Associations Now
AUGUST 23, 2013
That’s exactly what was examined as part of a recently released cross-industry research report called the Digital Playbook , which surveyed 480 exhibition and sponsorship decision-makers. To see how your exhibition marketing efforts compare, here’s a look at some of the survey’s findings and the researchers’ recommendations: 1.
Reid All About it
JUNE 8, 2018
Find out how AI technology can be easily leveraged in your communications with members and how you can drive change in your association with AI. Blog or press release? Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry. Host: rasa.io.
Association Adviser
NOVEMBER 6, 2017
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
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