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How to Create an Association Crisis Response Plan

GrowthZone

The intent of crisis communications is to strategically restore and preserve an organization’s reputation. To begin your communication planning, start here: Build the team. Appoint the crisis communications lead person who is responsible for ensuring all tasks are completed. Create a plan of action for communications.

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Driving Engagement Through Thought Leadership

GrowthZone

Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #4: Driving Engagement Through Thought Leadership. New members have the worst renewal rates. Do you have a process to keep them engaged? If your communication highlights your organization’s expertise, people will believe it.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

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Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. How to Keep Members Engaged Amid COVID-19. >> Links to press releases. Industry Survey Results. >>

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Association Brain Food Weekly: 6.8.18

Reid All About it

.); and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis. Blog or press release?