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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. If your organization has enough members, conducting surveys can also generate timely data. Strategies for dealing with ongoing challenges . Communication.

Content 78
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What is Public Affairs and Why It is Really Important

Arc 3 Communications

It combines strategies for government relations, communications, issues management and corporate citizenship. Some roles involved with public affairs include lobbyist, policy analyst, community affairs manager, and policy program coordinator. Government and public advocacy are key aspects to a successful public affairs strategy.

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. What improvements are you making to your conference content strategy? Please share in the comments.

Content 73
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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Online communities enable you to: Learn more about your customers’ needs. Thus, more competition exists.

Software 159
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Groups Release Local Government Broadband Resource Guide

Associations Now

The resource, Access and Inclusion in the Digital Age , is freely available and outlines what local governments can do to improve access to high-speed internet, such as first steps, strategies and models for developing a program , finding funding sources, and working with partners. Department of Commerce also helped with development.

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With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. In the first “International Report on Social Media Use by Associations,” a survey of U.S. That number suggests a lack of strategy. Where are they going wrong?

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Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.