How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Release at an odd time. “

The Big Picture: Most overused phrases in press releases

The Big Picture

Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. Communications. Strategy. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook.

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Tire Group Rolls Out New Name, Communications Strategy

Associations Now

As part of the rebranding, the association launched a new website, , and released new data about the industry’s economic impact, and it aims to raise USTMA’s profile with policymakers, consumers, nongovernmental organizations, and other stakeholders, Luke said.

With New Administration, Government Communications Group Reasserts Members’ Role

Associations Now

The National Association of Government Communicators issued a public reminder of its members’ roles and responsibilities as the administration transitions and several federal agencies have restricted their communications.

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs.

How to Apply Social to Communications


Do you work in the Communications Department? Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. Integrate social media into your overall messaging strategy.

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Communications Community Management MarketingOnline communities are all about getting relevant, ongoing conversations to customers quickly and easily.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications.

Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content.

On strategy as a way of thinking


Geoff Livingston had an interesting post on strategy at the Buzz Bin that I have been thinking about for a while. He says, "Strategy is not valued as an independent thing. I can just see agency execs as well as communications and PR professors’ fingers twitching on their keyboards in angst. Strategy is not part of a profession. You do not think of tactics like blogs or press releases.

Questions & Answers Regarding Writing Without B t

Higher Logic

Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. How would you adjust a traditional press release approach to be more effective and impactful? Communications Marketing Social Media

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. Are you rolling out a new communications program?

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association.

There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. This is an excellent example of an association providing a simple communication that benefits the industry and its members. Jill Andreu.

10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Yet, many event planners struggle with attracting media attention and getting enough press coverage. Send press releases to traditional and non-traditional media. Instead of just doing a big press conference, host an evening launch reception and mini-junkets.

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With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

And one such strategy involves moving away from promotional models wearing revealing clothing at tradeshow booths—a practice that has faded in recent years, but hasn’t gone away entirely.

Vote now for the DoGooder Video Awards!


From the official press release: See3 Communications, the leader in online video for nonprofits, and YouTube, the world’s largest online video community along with the Nonprofit Technology Network, announced today the launch of the 2014 DoGooder Video Awards.

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Earning Media for Associations in the New Age

Association Adviser

Is the press release dead? On the positive side, broadening your thinking of “media” means you have many other places to share your story and more audiences to communicate with. I realize following these suggestions requires a lot more than communication skills.

Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

Check out our official announcement in this press release. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy.

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming.

Daily Buzz: Spend Less Time on Email

Associations Now

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. Nonprofit thought leader Beth Kanter suggests focusing on these seven strategies to avoid burnout and practice self-care.

Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. Create better channels of communication that humanize your brand. 2: Create Better Channels of Communication that Humanize Your Brand. As an organization, how are you communicating with your customers?

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Marketing, Membership and Comms Association Jobs – June 27


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The Marketing and Membership Seasonal Associate is responsible for providing a range of administrative support to both the marketing & communications and membership teams.

With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. That number suggests a lack of strategy. Does your association have a clearly defined social media strategy?

Why Is Your Association Still Sharing PDFs Online?

Associations Now

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. Across the internet, PDFs are generally seen as a faux pas for most types of documents.

In Wake of Admissions Scandal, College Consultants Group Steps Up

Associations Now

As a result, the Independent Educational Consultants Association was able to use communications savvy to step up for its members, offering advice on dealing with current client concerns and speaking to national media to explain that legitimate college consultants don’t break the law.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Supports other members of overall communications department and editorial staff in these efforts.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.

Children’s Museum Group Bolsters Members’ Efforts to Welcome Immigrants and Refugees

Associations Now

In addition, 90 Days of Action provides tools—such as templates for press releases, fact sheets, and blogs—to help museums communicate about their efforts. Early findings show that most already use specific strategies to reach immigrant and/or refugee populations.

Could the SIM Card Become a Thing of the Past?

Associations Now

Last year, Apple quietly released a new product completely under the radar of just about everyone—including the phone companies. But while Apple and Samsung are reportedly backing the strategy, the iPhone maker has yet to sign a contract with GSMA.

3 Ways to Engage More Association Members in Your Online Community


That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

National Cable & Telecommunications Association Gets a Makeover

Associations Now

The new brand better reflects the kinds of specific services that our companies deliver to consumers and just gives us new energy in how we represent the industry,” said Brian Dietz, NCTA vice president of communications and digital strategy.

Girl Scouts Ask Consumers to Invest in Girls Through New Giving Platform

Associations Now

As we enter this season of giving, we’re challenging everyone to join us by investing in girls, the leaders, change-makers, and trailblazers of our collective future,” said GSUSA Director of Communications Stewart Goodbody.

SCD Group: Is Your Association Prepared for Your Etch-a-Sketch.

SCD Group

A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. The 10 New Rules of PR By Jeff Bullas What are “The Old Press Release Rules”? Strategy | Content | Discovery.

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Wednesday Buzz: Turn Your Data Into a Story

Associations Now

So you prep a press release, line up some internal experts who are ready to field some interviews, and think that the ensuing press campaign would be a roaring success. Don’t count on your data to tell its own story.

Talking Points: Why Group Discussion Is a Must for Meetings

Associations Now

Face-to-face communication is important in a business setting because it allows relationships to develop in a way that can’t be achieved by email and telephone conversations. The study—titled “Does the Future Have Room for Face-to-Face Communication?”—surveyed