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Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts

Associations Now

The offering will be free to (ISC)²’s members and associates, according to an association press release. These efforts, as well as post-event surveys and other data, helped inform the association’s approach. The two key things (ISC)² heard: They need to be affordable, and easy to access.

Strategy 105
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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. If your organization has enough members, conducting surveys can also generate timely data. Strategies for dealing with ongoing challenges . Team building and management.

Content 78
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How content builds brand habits

Association Success

If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Here are three ways your content strategy can build brand habits that stick. . Reliable strategies include: Publishing hard data, such as survey results or relevant industry statistics .

Content 78
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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

According to the 150 association professionals surveyed for the report, they know the high value attendees place on good content, so they’re working hard to deliver it in multiple formats that people say they want. What improvements are you making to your conference content strategy? Where Associations Are Succeeding.

Content 92
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What is Public Affairs and Why It is Really Important

Arc 3 Communications

It combines strategies for government relations, communications, issues management and corporate citizenship. Government and public advocacy are key aspects to a successful public affairs strategy. In public relations you may use some of the following strategies: Drafting Press Releases. Launching PR campaigns.

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How to Create a Job Board and Generate More Revenue

MemberClicks

This will outline what you need from your job board and marketing strategy to make progress on the metrics for success you’ve identified. Use this information to strategically develop your job board website template, plan, design, and marketing strategy to better appeal to your target audience.

Revenue 52
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What Women and Men Value as Attendees

Associations Now

A new survey from the Center for Exhibition Industry Research says yes. Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Associations can benefit from those differences if they’re thoughtful about it.