Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .

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Association Adviser

APRIL 15, 2014

Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report.

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Reid All About it

FEBRUARY 23, 2018

Here’s the list of free professional development events for the association community scheduled for next week. I’ll be happy to feature it as long as it’s not too product-centric. Find out how AI can be easily leveraged in your communications with members. Learn about the role infographics play in a healthy communications mix.

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Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Online career centers: a key communication channel. Hank Berkowitz, Association Adviser. Since the vast majority of corporate, government and not-for-profit workers in the U.S.

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Association Adviser

MARCH 17, 2014

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones.

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Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. Membership systems are costly and it is almost impossible to use a COTS (commercial off-the-shelf) product without developing some level of customization—which is expensive.

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