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Creating New Member Benefits for Each Persona 

MemberClicks

You can use this information to help understand and predict your member’s behaviors and empathetically speak to those you don’t know personally. The Scholar : They know knowledge is power and are constantly taking courses and gaining new certifications. This is a member who is always learning. What’s a persona?

LMS 52
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Association Brain Food: 2.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Program marketing. When the student is ready, the teacher appears… but is the boss willing to pay? A justification toolkit helps prospective learners make a case for attending your online courses. Manager burnout. 1 CAE credit.

Revenue 39
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Association Brain Food: 2.3.23

Reid All About it

The weekly list of free educational events and resources for the association community… Vendor member education. WBT Systems explains why and how to help industry partners get the most value out of their membership. A few of them might surprise you, but they’re essential for technology project success. Volunteer leaders.

LMS 40