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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

This task force had started with a desire to simply update the Midwest SAE’s logo and branding, but ended up completely renovating the association’s look, tagline and name – and they wanted members to know that the new Associations North is eagerly moving forward. AA: Ho w does rebranding rejuvenate your membership marketing?

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Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits.