Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. According to Naylor CEO Alex DeBarr, there is a new generation of middle and upper management in every market that takes their information and guidance from multiple sources. It’s cautious optimism at best. Here’s why.

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Association Adviser

JUNE 17, 2014

It follows that the resources an association provides to enhance key skills or help someone find their next position are of high interest.” ” A new Ipsos market research report called Millennials the “social and always-connected generation that is confident, open to change, liberal and self-expressive.

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