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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. As former Eagle Joe Walsh sings in his self-deprecating video about being an aging rock star, “It’s tough to handle this fortune and fame; everybody’s so different, but I haven’t changed.” Here’s why.

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Keys to Association Career Success

Association Adviser

Watch our video for more about Johnson’s fascinating career journey. ” A new Ipsos market research report called Millennials the “social and always-connected generation that is confident, open to change, liberal and self-expressive. Hank Berkowitz, Naylor, LLC. ” Pretty simple.