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A Peek Behind the Curtain: How CES Pulls Off That Giant Tradeshow
Associations Now
JANUARY 7, 2015
As it gets underway this week in Sin City, the International Consumer Electronics Show offers lessons in event planning that can inspire innovation in association tradeshows of all kinds—even if they don’t feature the latest cool gizmos. Does it still make sense? If not, what do we change up? How do we change with the times?”.
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