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Hawaii’s Optics Problem: A Travel Hotspot Struggles With Meetings Business

Associations Now

With state and federal conference spending facing public scrutiny, the Aloha State has struggled to sell itself as a cost-effective option for meetings. “It An example of the backlash: Hawaii’s sunny optics hurt attendance at at least one recent conference. It is patently unfair,” its governor says. I can assure you that.”

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