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Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. community that people value and that our organizations market. Blog Archive.

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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

by Anna Caraveli via Jamie Notter “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” Facebook and Twitter Postings Cost CFO His Job via the Wall Street Journal Mr. Gene Morphis was chief financial officer of fashion retailer Francescas Holdings Corp. Newer Post. Older Post.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. need to pass on more of the real cost and finding members and customers. balking at the higher rates.

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Don’t Manage Social Media Like the NFL

Associations Now

The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. And because this is the NFL we’re talking about, the strategies were attached to fines of up to $100,000 per violation—penalties that were more costly than anything happening during a game.).