Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Association Reserves

DECEMBER 18, 2023

As costs rise, it is crucial to develop a strategy that not only preserves but potentially grows your fund. HOA Reserve Fund Investment Strategies Don’t go it alone! and money markets, ensuring every penny is protected. Avoid High-risk Ventures : Steer clear of investments in volatile markets.

Strategy 52

Strategy Cost Review Project 52

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. It’s cost-effective and time effective.” Internal transfers and promotions help employees grow and help employers cut down on external recruitment costs.”

Strategy 98

Strategy Library Recruiting Recruitment 98

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

MARCH 6, 2019

Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. Increasing your members' engagement with personalized experience is the goal. Segment members.

Strategy 149

Strategy Software Member Engagement Content 149

NXUnite

MARCH 19, 2024

While there are several types of nonprofit budgets you might create (such as budgets for specific programs or long-term fundraising campaigns), your annual operating budget serves as the master financial plan for your entire organization, making it a critical component of your strategy.

Tips 130

Tips Handbook Revenue Guidelines 130

Associations Now

JUNE 8, 2017

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert shares some questions to ask before launching a marketing campaign. Matush talked with me about how she works with associations to gather that insight—the warmup, if you will, before the full-on marketing campaign.

Member Engagement 92

Member Engagement Strategy Marketing Social Media 92

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Resource: The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns. These tips will help you make the most of your investment.).

System 192

System Association Management Software Strategy 192

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Transformation and Action.

Strategy 114

Strategy eBook Cost Revenue 114

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Spotlighting members via video can serve as an engagement strategy and a way for you to show appreciation for your loyal members.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Spotlighting members via video can serve as an engagement strategy and a way for you to show appreciation for your loyal members.

Video 52

Video Content Strategy Social Media 52

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

Certificate 266

Certificate Denver South Carolina Project 266

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. It costs about the same as other digital advertising tactics. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

Revenue Price Denver Tools 256

Socious

DECEMBER 1, 2016

Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million. 4 Factors that Affect the Cost of Your Mobile Event App. Each method includes a different amount of customization and coding, which affects development cost. Factor #1) Marketing. Types of Apps.

Cost 100

Cost Price Software Conference 100

Reid All About it

DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Mark Schaefer explains why you need to ditch LinkedIn as your primary content platform. 1 CAE credit. More info/register. 1 CMP credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Strategy First, Software Next.

Technology 370

Technology Strategy System Education 370

Membersuite

JUNE 6, 2023

Learn about the psychology of change and change management strategies. Change Management Strategies for Change-Fatigued Associations If you anticipate what lies ahead for your AMS project —or any technology implementation—you can create the conditions for a smooth adoption. You can’t just wing it and assume everyone will get on board.

Technology 78

Technology Strategy Project Team 78

Higher Logic

JUNE 5, 2020

We'll look at stats in each of these categories: Online Community Costs and Return on Investment (ROI). Online Community Strategy. The average overall stat is the average of all the communities in the research , while the advanced overall looks at all communities with approved, operational, and measurable strategies.

Analysis 272

Analysis Cost eBook Report 272

Associations Now

MAY 18, 2023

Now, as the events industry roars back to life, a new set of difficulties has emerged: Costs are soaring, and many organizations can’t staff quickly enough to keep up with demand. The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said.

Portland 111

Portland Marketing Certificate Proposal 111

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

ISAE

AUGUST 30, 2023

Designing a Compelling Events Page: 4 Effective Strategies By: Ira Horowitz If you want attendees at your association’s events, a compelling Events page on your website is a must. In this guide, we’ll cover the four strategies that it takes to create a compelling Events page and increase your association’s event registrations.

Strategy 52

Strategy FAQ Video Process 52

Nimble AMS

JANUARY 14, 2019

Wouldn’t you prefer software with lower costs, less risk, higher quality and the latest in technology that’s delivered to you automatically throughout the year? Wouldn’t you prefer software with lower costs, less risk, higher quality and the latest in technology that’s delivered to you automatically throughout the year?

Cost 87

Cost Software Course Technology 87

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 15, 2023

GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Velvet Chainsaw

SEPTEMBER 22, 2020

The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. How smart marketing increased registration dramatically within the last two weeks of the event. Cost: FREE. Why threading their content throughout each day made sense for their audience.

Strategy 106

Strategy Maine Cost Content 106

Smooth The Path

MAY 23, 2019

This exercise could lead to some very positive strategies for the organization overall. It may be easy for a board member to assume that the loss of each new member is merely the cost of one year of membership. But the lifetime value of a member calculation tells us the cost of losing a new member is so much more.

Strategy 101

Strategy Cost Revenue Survey 101

MatrixG

AUGUST 13, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. But few include all of the costs needed to properly promote the new initiative, costs like copywriting, email drip campaigns, travel, presentation costs, etc. Megan’s advice is brilliant.

Proposal 52

Proposal Communications Marketing Boston 52

Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. They’re engaging, informative, and fun!

Email Marketing 52

Email Marketing Strategy Marketing Discount 52