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Association Brain Food: 12.8.23

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Mark Lowry at Association Analytics shares helpful member retention strategies. He takes a data-oriented approach to planning, measuring, and improving retention practices. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member retention.

Strategy 272
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Funding Your Mission: 4 Nonprofit Financial Management Tips

NXUnite

While there are several types of nonprofit budgets you might create (such as budgets for specific programs or long-term fundraising campaigns), your annual operating budget serves as the master financial plan for your entire organization, making it a critical component of your strategy.

Tips 130
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Association Brain Food: 2.2.24

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They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

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Association Brain Food: 5.12.23

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The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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Designing a Compelling Events Page: 4 Effective Strategies

ISAE

Designing a Compelling Events Page: 4 Effective Strategies By: Ira Horowitz If you want attendees at your association’s events, a compelling Events page on your website is a must. The visual look of the Events page sets the tone for the event. Where will the event take place? Let’s get started!

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Association Brain Food Weekly: 12.6.19

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WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221
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Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.