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Newsjacking Offers Opportunities for Associations
SCD Group
MARCH 2, 2014
Only, in this case, organizations such as the AARP have created awards before or after the Oscars in order to grab attention. This year, for example, Nebraska (the movie) star and Oscar nominee Bruce Dern received the best actor award and spoke at the “geezers dinner.” Perhaps it should be called event-jacking?
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