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14 Tips from a PR Hall of Famer

SCD Group

My journey into agricultural public relations began in a cow pen on a ranch in Foraker, Oklahoma. One Friday, Mick McCabe, a sports writer with the Detroit Free Press called and asked, “Steve, are you going up to the Alma (football) game tomorrow?” “Yes,” and 3) do you want to move to St. Yes,” I said. 2) what do you do?

Tips 40