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Turning Our Members’ Problems into Opportunities
Smooth The Path
FEBRUARY 17, 2016
Associations have members, an annual conference, a directory and some kind of publication. Sometimes we get so focused on the narrow scope of what we do we forget the flip side, which is what do our members really need? Focus on What We Do. Associations have this-is-what-an-association-is-itis. This is what associations do.
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