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5 ways to communicate the value of your membership

Optimist Consulting

An example: Not: “Free directory entry for every member” Try: “Free listing on the web directory which is visited by 10,000 visitors a year. Inclusion in the directory is worth £500”. The Museum of Contemporary Art in San Diego has a visually appealing grid to help members understand the different levels.

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New Association Will Accredit Healthy Destinations

Associations Now

a member listing in the association’s Healthy Travel Directory. Interested hotels can apply for certification via an online questionnaire, which calculates whether the destination’s programs, services, amenities, and facilities meet certain baseline standards to provide guests with a healthy experience.