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Taking the Mobile Event App Leap

Association Adviser

In keeping with these technologically-savvy times, one of our clients recently decided to test the effectiveness and adoption rate of a mobile event app at its largest annual conference. Launch your app ahead of the conference to give attendees time to download and explore. Samantha Tankersley. Pick and promote your launch date.

Georgia 60
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From the Corner Office: Rob Sumner, CAE, Esq.

Association Adviser

An association lawyer for nearly 20 years, Sumner has more than 24 years of experience in association management and has been an active member of the Georgia Society of Association Executives (GSAE) since 1981. Feel free to download the Social Media Policies checklist from our firm, Sumner & Associates, PC. Rob Sumner: It does.

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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Technology cuts both ways. Regular Association Adviser readers may have noticed a plethora of instapolls about technology recently. You just have to be ready to catch the wave when the wave comes.