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Building Buy-In for an Online Community at Your Association

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Objection 1: Price.

Social Media 254
Social Media Tools Member Engagement Revenue 254
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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

DECEMBER 19, 2020

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. They expect it.

Marketing 52
Marketing eBook millennials Cost 52
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