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New Association Will Accredit Healthy Destinations

Associations Now

A new nonprofit organization founded by six resort hotels aims to help travelers in their search for healthy destinations through a new certification process that will evaluate hotels’ wellness programs and services. Planning a meeting or traveling for business and in search of a hotel that offers wellness programs and amenities?

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Marketing the Future: Learn From the Mac’s Initial Missteps

Associations Now

On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho. The Mac, for decades, owned a few specific niches, notably education and graphic design. Changes require training, and the IT department needs a process to implement big things. that the product really started cooking with gas.