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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy
Association Success
APRIL 24, 2020
40,000 print newsletter subscribers ( source ). For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program. Well, how about this: The San Diego Zoo is literally the No.
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