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By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. You’ve probably asked members to donate and volunteer their time.

Marketing 121
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Top benefits for association leaders to connect with their volunteer members

Nimble AMS

According to the Michigan 4-H Recognition Handbook , when volunteers are acknowledged, it gives them a chance for reflection, self-assessment, and a boost in self-esteem and motivation. When non-members learn their industry colleagues are routinely acknowledged by your association, their interest in your organization will grow.

Handbook 131
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Top Tips From 2018 Membership Hacks

Associations Now

I love how the Transportation Marketing and Sales Association tapped into members’ competitive juices, challenging them to recruit during a month-long March Madness membership drive , and how the National Business Aviation Association mimicked retailers’ holiday-shopping kickoff with this Black Friday deal. Easy-to-use online tools.

Tips 91
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Association Brain Food Weekly: 7.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric. Host: Events Industry Council.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Now, onto the list of this week’s free webinars and learning events. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Learn how you can prepare for upcoming trends in meetings and events.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Now, onto the list of this week’s free webinars and learning events. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Learn how you can prepare for upcoming trends in meetings and events.