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Learn About Members’ Why

Smooth The Path

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew.

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Association Boards That Fail

SCD Group

The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. They don’t open our newsletters. This association is just one of many examples why five of us are leading a session at the 2014 ASAE Annual Meeting titled, “Why Boards Fail and How to Fix Them.”