Indiana Marketing millennials Project 
Reid All About it
MARCH 8, 2024
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.
Association Adviser
MAY 20, 2014
Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. According to Rosenberger, automated marketing software has been a big win for ISAE.
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