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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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4 Ways Museums Can Engage Millennials

Achieve

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. Similarly, The Millennial Impact Project. We Millennials are a social bunch and like to be heard.

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The Case for Treating Your Event Like a Culinary Experience

Associations Now

Have you ever wondered why the United States has recently became so obsessed with food and the people who prepare it? According to food writer Eve Turow, we have millennials to thank for this new national obsession. Ross Bailey, owner of Tastings Wine Bar in Indianapolis, also runs a wine truck.

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