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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?
Associations Now
SEPTEMBER 15, 2017
Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?
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