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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Explore the inner lives of leaders and leadership. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want.

Education 256
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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Top Stories of 2014: Here’s What You Read and Shared From Associations Now

Associations Now

Two decades ago, the videogame industry responded to a threat of federal regulation by launching a trade group and introducing its own voluntary MPAA-style ratings system for games. Longest average time spent on page: New Hampshire Looks to Kick-Start Craft Beers With Marketing Nonprofit , by Ernie Smith, January 23.