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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

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Social Media and Tourism

ChatterBachs

The first Symposium on the Use of Social Media in the Tourism Industry will be conducted in Loudoun County November 17th-19th. David has 20+ years experience in the travel/tourism industry, working with hotels and tourism bureaus.

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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work. It’s the community manager’s unique job to navigate between the two.