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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing
Associations Now
SEPTEMBER 26, 2014
“What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. MCIntl says two things are changing the way planners evaluate destinations: the influx of digitally savvy millennials into the industry and the rise of the “knowledge economy.”
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