Magazine millennials New York City Revenue 
Association Adviser
DECEMBER 17, 2013
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. What surprised us most in 2013? Conclusion.
Association Adviser
MARCH 19, 2013
Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Relevance is what drives both dues and non-dues revenue.”
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