article thumbnail

Game Plan 2014: Seeing Around the Corners

Association Adviser

“Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. ” Stern said the associations need to do a better job of connecting with Millennials. DeBarr said some associations are thinking about reducing their dues. Conclusion.

article thumbnail

Membership Wakeup Call for Associations

Association Adviser

Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Charles Popper, Naylor.