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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. Measuring social media.

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Membership Wakeup Call for Associations

Association Adviser

Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Charles Popper, Naylor.