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How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money. Similarly, we saw that a 10 percent increase in the number of Facebook posts a nonprofit made in the year before the Omaha Gives day in 2015 was associated with it raising 2.6 percent more money during that campaign.”.
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