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How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money. That’s the key point underlined in “Success in an Online Giving Day: The Role of Social Media in Fundraising,” an academic paper recently published in ? Nonprofit and Voluntary Sector Quarterly [paywall].
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