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How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
Basing their research on 704 nonprofits that took part in a 2015 Giving Day in Omaha, Nebraska, the paper’s authors, Abhishek Bhati of Bowling Green State University and Diarmuid McDonnell of the University of Birmingham in the UK, found that digital platforms profoundly affect an organization’s fundraising.
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