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How Facebook (and Social Media in General) Shifted Fundraising Strategies
Associations Now
OCTOBER 8, 2019
It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations. We believe that because large organizations have larger budgets, they can afford to do a better job with their online fundraising campaigns and do more social media outreach,” the authors wrote in The Conversation.
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