AMR Management Services

JUNE 11, 2024

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention. According to Deep Sync’s guide to data marketing, organizations that use data-driven… The post 4 Tips for Your Association’s Data-Driven Marketing Strategy first appeared on AMR Management

Tips 94

Tips Strategy Marketing Organization 94

Associations Now

JUNE 11, 2024

The Romance Writers of America had seen its membership drop precipitously since the pandemic. A leading writers’ organization has filed for bankruptcy following plummeting membership and struggles to bounce back from a high-profile organizational crisis. On May 29, the Romance Writers of America filed for chapter 11 bankruptcy protection. According to reports on the filing published in the Guardian and Publishers Weekly , RWA owed more than $3 million to hotels relating to its conferences (two

America 116

America Committee Report Organization 116

Event Industry News

JUNE 11, 2024

Family-Run Startup Offers Unique and Delicious Jelly Shots for All Occasions YIXO Limited, a vibrant new player in the event catering scene, is thrilled to announce its grand launch.

Products 111

Products Industry Marketing Technology 111

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals , 12 marketing strategies , 12 marketing objectives , and scores of tactics , including both types of content and the channels through which you’ll distribute that content.

Strategy 90

Strategy Marketing Communications Course 90

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Analysis

Association Adviser

JUNE 11, 2024

We’re thrilled to share the exciting news of the newly relaunched Association Adviser Podcast, brought to you by Naylor Association Solutions. Under the insightful leadership of Naylor CEO & President Christine Shaw, the podcast is dedicated to exploring innovative strategies and effective solutions that keep association professionals informed, inspired, and ahead of the curve.

Leadership 78

Leadership Innovation Strategy 78

Candid

JUNE 11, 2024

Every day, it seems we see yet another sign of our democracy in decline. The ongoing erosion of democratic norms and institutions disproportionately harms BIPOC (Black, Indigenous, and people of color) and immigrant communities, who are underrepresented at the polls and in the halls of power. In the face of extremist violence and escalating threats, it can be difficult, if not overwhelming, to contemplate what we as funders can do to protect and sustain American democracy.

Arizona 98

Arizona Georgia Virginia Resources 98

Event Industry News

JUNE 11, 2024

BMA House has announced two management changes – Hannah Robinson is their new Venue Manager and Sasha Dearden has been promoted to Venue Sales Manager. These significant internal advancements highlight BMA House’s commitment to fostering talent and promoting from within.

Team 64

Team 64

Event Industry News

JUNE 11, 2024

Event Industry News sat down with Markus Kauppinen, CEO to discuss their recent Event Technology Awards US & Canada win and what’s to come for Brella. Can you provide an overview of the innovative features that Brella’s technology offers to event organizers and attendees?

Innovation 64

Innovation Technology Industry Organization 64