Tue.Jun 11, 2024

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4 Tips for Your Association’s Data-Driven Marketing Strategy

AMR Management Services

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention. According to Deep Sync’s guide to data marketing, organizations that use data-driven… The post 4 Tips for Your Association’s Data-Driven Marketing Strategy first appeared on AMR Management

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Authors Group Declares Bankruptcy

Associations Now

The Romance Writers of America had seen its membership drop precipitously since the pandemic. A leading writers’ organization has filed for bankruptcy following plummeting membership and struggles to bounce back from a high-profile organizational crisis. On May 29, the Romance Writers of America filed for chapter 11 bankruptcy protection. According to reports on the filing published in the Guardian and Publishers Weekly , RWA owed more than $3 million to hotels relating to its conferences (two

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Announcing the Relaunch of the Association Adviser Podcast!

Association Adviser

We’re thrilled to share the exciting news of the newly relaunched Association Adviser Podcast, brought to you by Naylor Association Solutions. Under the insightful leadership of Naylor CEO & President Christine Shaw, the podcast is dedicated to exploring innovative strategies and effective solutions that keep association professionals informed, inspired, and ahead of the curve.