Higher Logic

SEPTEMBER 28, 2017

9 Steps to Create Member Personas. Do you need member personas to help you recruit new members ? Provide better marketing to the members you already have? Or are you trying to develop better member benefits? Clearly explain why you’re building member personas and what you want to use them for.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Association Adviser

JULY 28, 2016

Mentoring programs benefit members at all career stages. Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Tactics for engaging millennials.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need.

DC 34

DC Washington Revenue Review 34

Association Subculture

AUGUST 2, 2011

But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM. marketing. (2). governance.

Leadership 100

Leadership Social Media United States Conference 100