Smooth The Path

JUNE 4, 2017

Increase non-dues revenue. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Quantitative data can also point to weaknesses in revenue, or retention, or engagement.

Member Research 76

Member Research Revenue Tools Member Engagement 76

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

JANUARY 22, 2016

“Attendance isn’t as projected.” So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Even worse: You’ve been called to your CEO’s office to update her on how things are going.

Boston 40

Boston Project Social Media Communications 40

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. Once you integrate your CRM and your association software, you can use that data to do things like create member profiles and track their engagement. What is an AMS platform?

Association Software 40

Association Software Software Tools System 40