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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Top Stories of 2014: Here’s What You Read and Shared From Associations Now

Associations Now

In a letter to Amazon CEO Jeff Bezos, the association asked the online retailer to update its customer review policy to protect authors and publishers from harassment. Longest average time spent on page: New Hampshire Looks to Kick-Start Craft Beers With Marketing Nonprofit , by Ernie Smith, January 23.