Member Experience millennials Recruitment United States 
Higher Logic
SEPTEMBER 28, 2017
These groups want different things, and would be put into two different member personas. If you decided to actively recruit students, they would also be a separate persona. Why Are Member Personas Important? So how do you create member personas? 9 Steps to Create Member Personas. Define Your Purpose.
Association Adviser
JULY 28, 2016
We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” Tactics for engaging millennials. Re-branding isn’t the only way to connect with millennials. If she thinks any communication piece is not going to resonate with younger members, she’s quick to let us know.”.
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