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Association Brain Food: 1.19.24

Reid All About it

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again.

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Addressing the Freelance Wave

Association Success

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. When looking to connect with freelancers, traditional methods such as using job boards, newspapers and recruiters are not the way to go. LEVERAGING TECHNOLOGICAL TOOLS.

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Case Study: How One Organization Raised over $500K through Millennials

Achieve

That is how many organizations see Millennials. What if the problem with Millennials and fundraising isn’t that our generation doesn’t care enough to actually give? Another reason for this strategy: LiNK discovered earlier that if an individual recruited at least one donor in the first week, a second or third would quickly follow.

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Student Loan Debt Is Rising. Can Your Association Help?

Associations Now

Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. These growing numbers signify that in the United States, more and more people are having to borrow to get a college education.”.

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9 Steps for Building Member Personas

Higher Logic

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? For instance, you may have both mid-level and advanced-career professionals. Define Your Purpose.

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Trends in Education-to-Employment: Part II

Association Success

In Part I of this series, I explore the wicked problem facing the education system in the United States. However, if our members are struggling to recruit qualified people, there may be another level on which we help. Associations have the power to overhaul the education system as we know it. The value of associations.

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Pope Francis: Catholic Student Associations Capitalize on Papal Visit

Associations Now

The pope’s first trip to the United States this week promises to snarl traffic and draw online buzz, but for Catholic student associations, it represents an opportunity to start a bigger conversation with an audience that can be tough to reach. You may get some eye rolls over that perception, however.).