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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits
Associations Now
DECEMBER 13, 2016
In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up. Byers said ACS will be looking closely at how this campaign, which has specific revenue goals, connects with consumers.
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