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Heart Association Encourages More Colorful Eating

Associations Now

Using videos, social media events, and digital interactives, +color will show how eating more fruits and veggies can reduce the risk of heart diseases, stroke, and diabetes. Through +color, we’ll empower communities and consumers of all ages, especially millennials, to eat more fruit and vegetables.

Vermont 40
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. Measuring social media.

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Membership Wakeup Call for Associations

Association Adviser

As former Eagle Joe Walsh sings in his self-deprecating video about being an aging rock star, “It’s tough to handle this fortune and fame; everybody’s so different, but I haven’t changed.” Dan Stevens, president of video production firm WorkerBee.TV The jury’s still out on that one. Charles Popper, Naylor.