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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Tips & Tricks for Creating a Google+ HoverCard

Association Adviser

A HoverCard is an image at the bottom of a Google Hangout video screen that can identify who you are and what you represent. In this 5-minute video , MaximumPlus CEO B.L. Watch the video for additional tips and tricks. She was recently named one of the top 40 social media strategists in the world.

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Heart Association Encourages More Colorful Eating

Associations Now

Using videos, social media events, and digital interactives, +color will show how eating more fruits and veggies can reduce the risk of heart diseases, stroke, and diabetes. SUBWAY restaurants helped launch the initiative in New York City on September 22 with a +color food truck.

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Wednesday Buzz: Lessons From Internet Hoaxes

Associations Now

These hoaxes have skyrocketed with the boom in social media, and marketers are examining how internet users respond to them to figure out how users tick. One of the most common themes of “chain posts” on social media is concern about privacy and data protection. — NY Tech Meetup (@NYTM) November 2, 2015.

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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

According to Instagram CEO Kevin Systrom , users of the social media platform share more than 70 million photos and videos each day. The visual social media platform Instagram continues to rise in popularity. 300M+ The number of users Instagram reported late last year. Is your association on Instagram?

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Lunchtime Links: Picture Ways To Engage Using Snapchat

Associations Now

Also: One brand’s contest across multiple social media platforms shows where its customer engagement lies. Who says Snapchat, an app that allows users to take videos and pictures that delete after a few seconds, couldn’t become a hot marketing tool? ” says Social Media Influence.

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Vine, Instagram, and the Evolving Visual Web

ChatterBachs

I knew that things were becoming more visual in social media. The Shift to Visual Social Media (Image by @SociallySorted). I now have a Vine account where users can create 6-second looping videos. Instagram now has 130 million active users and has launched its video functionality as well.